TDC Signals Evolution With Launch Of New Logo And Tagline

The TDC Group of Companies launched a refreshed corporate brand. This involved the unveiling of a new identity with a new logo and corporate tagline, and the renaming of two of its companies. The Group is recognized as one of the Eastern Caribbean’s most diverse conglomerates with operations in general trading, services, tourism, finance, insurance, manufacturing and real estate development.

“The evolution of our brand identity showcases TDC as a modern, influential and proven company at the centre of life and business in St Kitts and Nevis,” said Mr Earle Kelly, Chairman and CEO. “Our products and services are helping people progress and the reinvention of our logo symbolizes the ever-evolving spirit of our Company and our commitment to bringing innovative solutions that strengthen our connection to the interests and aspirations of our customers.”

For more than four decades, TDC Group has delivered quality products and services, growing from a small trading business into the leading private sector employer in St Kitts.

The new logo design — a blue oval buttressed by turquoise and orange ears — will be used by all companies in the Group. The new tagline, “Together We Succeed”, symbolises progress towards shared goals.

As part of the launch of the new corporate identity, St Kitts Nevis Insurance Company Ltd (SNIC) will be renamed TDC Insurance Company Limited, and St Kitts Nevis Finance Company Limited (FINCO) will be renamed TDC Financial Services Company Limited. “These changes better reflect the evolution of the Group and the opportunities that we must seize here at home and regionally,” said Mr Kelly. “Our new look tells our customers that as they interact with the Group, throughout our many businesses, they can always count on our reputation for value, quality and exceptional service.”