The phrase ‘going pink’ is taken literally by the TDC Home and Building Depot on the Frigate Bay Road.
The store’s façade has been replaced with pink lighting at nights to show its corporate support for Breast Cancer Awareness, celebrated in the month of October.
Traditionally, the store hosts its annual Pinktober campaign, which features an in-store sales promotion and weekly free breast screening sessions for the public, in partnership with the Health fraternity.
This year, because of the COVID19 pandemic, the management team chose a unique, yet creative way to support the National effort and show solidarity by celebrating strength, survival, and advocacy for those affected by the disease.
Picture – A section of the TDC Home and Building Depot in St. Kitts façade lit in Pink