Basseterre, St. Kitts – TDC Home and Building Depots have partnered with LUBECO (1991) Limited, a Regional authority in the bedding industry to host a series educational in-house sales, customer service, and merchandising training sessions for the Furniture and Household Sales Associates.
The joint training initiative, which commenced earlier this month, is designed to equip employees with in-depth product knowledge, effective sales techniques, and improved customer service strategies.
LUBECO (1991) Limited’s expertise in bedding solutions is providing the TDC Home and Building Depots Sales Teams with specialized insights to better inform and serve customers looking for premium comfort and quality in their home essentials.
The face-to-face sessions are being facilitated by Ms. Valma Anthony, Senior Branch Manager from the St. Lucian based manufacturing plant, which include a mix of product knowledge and real-time merchandising exercises to help staff align with best industry practices. Employees are also being taught how to create engaging product displays, identify customer preferences effectively, and communicate product benefits confidently to drive customer satisfaction and loyalty.
Mr. Iston Williams, Senior Manager of TDC Home and Building Depot on St. Kitts, highlighted the importance of continuous training and development: “Our commitment to excellence is rooted in how well we understand and meet our customers’ needs. Partnering with LUBECO enables us to not only broaden our staff’s knowledge but also ensure that our customers receive a superior level of service and support when shopping for bedding and other home products.”
Ms. Anthony also her expressed enthusiasm about the collaboration: “Our mission is to share our years of expertise in the bedding industry with our partners, the TDC Home and Building Depots, to foster an enriched customer service culture. These sessions are tailored to ensure that the staff not only understand our products but are empowered to showcase them in ways that resonate with the customer.”
The cooperation between both companies represents a shared dedication to quality, service, and customer-centric practices, which is aimed at advancing professional development, customer interactions and elevating overall shopping experience.
Picture – Ms. Valma Anthony, Senior Branch Manager at LUBECO (1991) conducting a session on mattresses
Basseterre, St. Kitts – In a significant show of corporate support, TDC has donated over twenty-five gallons of BERGER paint, towards The Cable’s Joseph N France (JNF) Hospital Patients and Visitors Lounge Renovation Project.
The newly modernized space has been transformed using warm, welcome and tropical colours, which was revealed at the official ceremony on Tuesday 22 October 2024, to celebrate the completion of the six-month long project, which was spearheaded by the Telecommunications Company, The Cable.
In speaking of the corporate partnership, Ms. Jhanelle Brown, the TDC Client Relations and Marketing Manager (Ag) spoke of TDCs contribution and the underscored the value corporate partnership for community advancement.
“In 2023, our golden anniversary year, we were approached by Ms. Patricia Walters, the CEO of The Cable collaborate on this venture, to which TDC said, yes, recognizing the value of corporate partnership and giving back,” said Brown.
She added, “Healthcare is an essential part of our community’s well-being, and we are proud to contribute to the enhancement of the Joseph N France Hospital through our donation of paint for this meaningful initiative. We believe that a fresh, modern environment will have a positive impact on both patients and medical staff. Today, two companies who are synonymous with quality and innovation and a commitment to community development. This aligns seamlessly with our collective values to transform this space into a place of comfort, hope and healing with colour. This project is not just about revitalizing another space, this is a symbol of our commitment to the well-being of our community. We congratulate The Cable on this endeavour and are equally pleased to be your partner.”
Over twenty-five gallons of durable, environmentally friendly paints suitable for healthcare facilities was used to transform the lounge that includes the waiting area, outpatient counters, and public corridors, to make the frequently used space even brighter, and more uplifting space for all who visit or use the services of the institution.
TDC has also recently completed a similar project on the island of Nevis, with a contribution to the St. Georges and St. Johns Senior Citizens Home in Gingerland, to give the building a much-needed facelift.
Picture 1 – Ms. Jhanelle Brown, TDC Client Relations and Marketing Department Manager (Ag) speaking about TDC’s contribution to The Cable’s Joseph N France General Hospital Lounge Renovation Project
Picture 2 – Dr. Jenson Morton, Director of Health Institutions applying BERGER Paint to the walls of the Joseph N France Hospital Patients and Visitors Lounge
As the Federation observes Breast Cancer Awareness Month in October, the TDC Home and Building Depots are playing their part to raise the level of consciousness about the disease that affects women and men.
Pinktober, the annual Sales and Awareness Campaign, gives customers the opportunity to receive ‘pink savings’ with up to forty percent discount on a wide range of products throughout the store, and online at www.shoptdcgroup.com.
The retail stores have also set up the ‘Pink Room’, a private and confidential space in store that offers free breast screenings, by a team of trained and certified health professionals, on Saturdays from 10 a.m. until 12 p.m. with the chance to win a free mammogram.
Saturdays have also been dubbed, Solidary Saturdays, where the staff has decided to wear an item of pink clothing, to “support the fighters, admire the survivors, honour the taken and never give up hope” for those affected by the critical health issue.
Pinktober forms part of the companies’ annual cause related outreach programmes to advocate and educate the public about the realities of breast cancer.
